Kim Nguyen

While freelancing for Wieden + Kennedy in Portland, I got to concept and creative direct this fun piece for Secret Deodorant. The “Pinball” spot launched their new adorable, portable deodorants on TV and in social media.

Since Secret Freshies go everywhere you go, we wanted to show what a woman’s chaotic day feels like. Basically, it’s like your stuck in a giant pinball machine and bouncing from place to place - hopefully, while a happy song plays in your head. 

Crate&Barrel needed a social campaign to get couples to think about gift registry in a new way.

So we asked real couples who had their wedding registries at Crate and Barrel to tell their stories and give some advice to couples who are about to get married today. We used their stories as social videos with the hashtag #WelcomeLoveIn and asked Crate fans to share their stories too.

We even found one couple who made their wedding registry at Crate over 42 years ago, and they still use the wine glasses they got on their wedding day.

People love talking about love...and their wedding gifts. 

If you’ve ever put on a VR headset, you know how disorienting and weird it is, especially if it’s your first time.   

We wanted to capture that exact feeling for Samsung’s first VR holiday spot. So we found real groups of families and friends, gave them Samsung headsets and phones, and filmed them reacting to the gift of VR.

There were so many emotions. All the emotions.

Here are a few things I did while I was at MTV Networks.

I worked on brand and show campaigns for VH1 and BET.

One of the highlights was creating the brand voice and launch of a new channel, Centric. 

A Mother’s Day pro-bono campaign for Science Moms, a non-profit group of climate scientists that are also all moms. This is possibly the piece of work that most accurately reflects my natural speaking voice, which is soft until it’s SUDDENLY SURPRISINGLY LOUD.

Shortlisted for a Green Pencil at The One Show.

After seeing the injustice of the not-guilty verdict in the Trayvon Martin shooting, a team of creatives and I crowd-sourced funds to create a PSA.

We raised only five thousand dollars to make it, and shot it ourselves with the help of some friends in the industry. We used the real 911 calls made by people in the area on the night Trayvon Martin died in the video. 

"Stand Up to Stand Your Ground" was made in 2 weeks, from crowd-sourcing to finish. It was only posted on YouTube and had no other media buy, but the video went viral. Within two days, it had appeared on all of the major news networks and been written up in dozens of news sites. 

Bud Light wanted to tie their NFL sponsorship into their "Up For Whatever" campaign. 

So we created a series of spots that encouraged Bud Light drinkers to put two plans on the table and use the football game's coin toss to decide what they'd do for the weekend. 

Keystone Light's spokesperson is the smoothest dude on earth, Keith Stone.

This fully integrated campaign featured TV, radio, outdoor, online videos for Facebook and social media posts.

Our digital videos had Keith Stone celebrating random holidays on Facebook and giving pieces of advice that we called "Smooth Musings." We made over 20 different short videos that rolled out throughout the year.  

With Planters new Men's Health recommended nut mix, Mr. Peanut gets a manly makeover. And some manly man friends. Man friends who are actually nuts.